Apple still lives due to an i-mazing mp3 player. You Google the web at Yahoo. Burton’s freestyle snowboard is the same as the $200 cheaper beginner’s board and when was the last time you just wanted a simple coffee at Starbucks?

 

Marketing today is the one “P” that will make you stand out between your competitors, whom ever that may be. What is this force though? And what sort of person brings live to these stories?

Most importantly: What is your story?